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When an old mulberry tree is given a second life

September 14, 2026

The story of Twinz Eyewear, born in Gyumri, began with this very idea. Babken and Davit Khachatryan combined natural materials with craftsmanship to create an Armenian brand of handcrafted wooden eyewear.
But their approach goes beyond the product itself. 
One of Twinz’s guiding ideas is to give back to nature what is taken from it: for every pair of glasses sold, the brand supports a tree-planting initiative.
Their story shows how design, craftsmanship and responsibility towards nature can come together within a single business idea.
Because taking action for nature can also begin with the choices we make in the way we produce and create.
Watch the full video on our YouTube channel. Link։ https://youtu.be/InXa4LGqQG0  
Taking Action for Nature.